Pharmasim Simulation games
The Marketing Management Simulation
FREE WINNING GUIDE AND TIPS
Free support for Round 1 and 2
Email: pharmasim2012@gmail.com
Blog: pharmasim2020.blogspot.com
ROUND BY ROUND DECISIONS GUIDE AND TIPS
ROUND 1
For Sales Force Distribution
Increase total number of sales force
Allocate into each channel based on sales of last round
For Brand Reformulation
- You can change formulation for Allround in round 1 (improve product by remove Alcolhol)
- Later, in round three can add Allround Plus (line extension), add more functions
- Later, in round five can add a new product Alright (for nasal)
- And in round seven can reformulate Allround again (get to max benefits or max functions)
Pricing
Increase price based on Inflation rate (or use 3%)
Set decisions for Volume discount
Higher support for higher sales volume order, to sell more
and also higher support for higher size order to encourage customers by with larger order size.
Setting decisions for advertising
Select targets for Allround - Cold
Select key benefits and all set ads messages
Set decisions for Promotion
Focus more in higher sales channels
ROUND 2
Set decisions for Ads for Round 2
Note to set targets, benefits and ad messages (adjust if needed)
Also can increase budget for ads, early rounds need more advertising budget.
For Brands, adjust formulation if needed
Can drop alcohol to meet customer demands better
For Pricing, increase prices to maintain profit, keep track of inflation (3%-4%)
Discount volume also need adjusted each round, increase more for higher sales order sizes.
Set decisions for Promotion, early rounds require high promotion and samples.
Coupon is also needed to increase sales.
Set decisions for Sales force.
This is key to increase sales
But also need control to balance cost and profit.
Increase sales force to higher than top competitors
Allocate sales force based on sales of each channel.
KEEP MOVING FORWARD TO WIN THE NEXT ROUNDS WITH TOP SALES, PROFIT AND STOCK PRICES.
GOOD HEALTH AND SUCCESS !
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Pharmasim 2021
FREE WINNING GUIDE AND TIPS
Free support for Round 1 and 2
Email: pharmasim2012@gmail.com
Blog: pharmasim2012.blogspot.com
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Pharmasim Simulation games
The Marketing Management Simulation
FREE WINNING GUIDE AND TIPS
Free support for Round 1 and 2
Email: pharmasim2012@gmail.com
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