You can find that each round there are over 30 reports to read.
It is important to know what information is the key in each report, and what decisions you can make based on the report.
This part will show top key report you should look at to make decisions for each round.
Check Company Dash board to find out Inflation, then you can increase PRICES for the round based on inflation rate.
Check the Income statement, Gross Margin about 45-50% is OK
Contribution after marketing around 35% is OK
Net income around 20-25% is OK
Company Sales Report is important
Can use the details to calculate Sales Force numbers for next round.
Based on the sales of each channel to allocate sales force for each channel.
Market - Manufacturer Sales report is the key to check competition sales in each segment
To find out top competitors, in each segment.
Then can decide Ad to compare with top competitors
Then can check their prices, sales force to set better decisions
Market Sales Force is important to keep track of total number of sales force, and compare with competitors.
The key to win higher sales is higher sales force, and also promotion strategy.
This Market Channel report is the key to identify sales of each Brand in each channel
Then you can calculate sales force for each channel based on sales
If you have less time, please review above reports for each round. Then you can get quite enough information to make decisions for each round, and can win the competition.
If you have more time, read other reports to get more details and understanding of the game.
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Pharmasim
The Marketing Management Simulation
FREE WINNING GUIDE AND TIPS
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Email: pharmasim2012@gmail.com
Blog: pharmasim2021.blogspot.com
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